Cox Automotive Europe
Communicating and competing as one
A better-connected future
From electric vehicles to automation, the automotive industry is moving rapidly. More than ever, connected data is driving business decisions in the consumer market. And if you buy, sell, or manage vehicles for a living, you're likely no stranger to Cox Automotive. To meet ever-shifting customer needs and solidify its position as the world's largest service provider, Cox Automotive is transforming its digital customer experience in Europe. The new look and feel brings together a vast portfolio of interconnected products, and services.
The must-follow brand
At a time of electrifying change in the industry, 360-degree insight is vital to customer confidence. The company's 125-year legacy would be the building blocks for a digital identity that was kinetic, dynamic, and always up to date. Cox Automotive and Great State collaborated on a creative direction that would incorporate the existing logo, while refining the look and feel for European sensibilities.
Pan-European appeal
A Swiss typeface, precise grid, and revised colour palette challenge customer perception, presenting Cox Automotive as contemporary, interconnected, and seamless.
Representing the flow of dynamic data from one business to another is a visual unifier – a streamlined X with a pulse of light coursing through.
A mobile-first website with thoughtful micro-interactions and motion principles encourages a free-flowing, user-centred experience, connecting compelling insights and effective solutions to new business leads.
Gone are the cold car showrooms and heavy long-form copy. Aspirational photography with a continental tilt highlights the next-generation end consumer. And a sophisticated and insightful tone of voice guides customers seamlessly on social, CRM, and site.
“Great State’s level of detail and distillation of our brief was just what we were looking for. Their synergies of thought when it came to our overarching brand unification, whilst simultaneously shifting towards a digital first brand were impressive.”