OpinionWhy effortless experiences demand a whole lot of effortAn effortless digital experience might feel simple. But technically, it's a whole different story. In this latest Shifting States thought leadership, Ross explain why.By Head of Engineering, Ross Gratton•09 Jan 2026
OpinionDoes 2026 mark the end of digital design trends?If Gen Z wants effortlessness, and everyone else follows suit, what does that mean for design? The more-is-more” era is over and we're moving into one where quality beats quantity.By Creative Director, Matt Powell•02 Jan 2026
OpinionWhy the 'old web' is starting to crease at the edgesThe traditional website journey beginning to look like hard work in a world where AI tools can simply give you the answer. So what does this mean for your digital experience? Andy knows.By Head of UX, Andy Ingle•19 Dec 2025
OpinionHow 'bad data' can reveal where your experience is falling shortEffortless experiences aren't built on comfort metrics. They're built on insights that reveal effort; where people stall, back out, get confused, give up. Read on learn how to use bad data for good.By Lead Strategist, Adrian Bryers•17 Dec 2025
TechAccessible by design: building RHP's websiteWe built RHP’s website with accessibility at its core, supporting over 11,000 residents. Aimee breaks down the thinking and craft behind the work.By Software Engineer, Aimee Smith•15 Dec 2025
OpinionYou talking to me? Personalisation in practiceBuild trust, relevance, and loyalty through meaningful personalisation. What to find out how your content can truly resonate with Gen Z? Click here.By Senior Copywriter, Amy Matthews•05 Dec 2025
OpinionHow Gen Z is redefining digital experience for everyoneOur research has shown that in 2026, investing in and designing for effortless digital experiences isn't a feature. It's a success strategy. And it works for everyone, not just Gen Z. Find out why.By Strategist, Daniel Vincent•05 Dec 2025
NewsBehind the craft: creating the gold standard for LongleatWe transformed Longleat’s digital experience into an immersive, award-winning journey grounded in real insight and bold craft. Learn about how we did this.By Creative Director, Matt Powell•04 Dec 2025
