project overview
UWE wanted to create a CD ROM to strengthen their portfolio of marketing materials for applicants. The ultimate objective was to convert interest into applications and recruit more students to come and study at UWE. It had to be informative and appeal to a wide audience of domestic and international under and postgraduate students.
We undertook a period of research and brainstorms before developing a highly creative, exciting, immersive CD-ROM that sells the UWE experience and proposition to prospective students. The creative focuses on 'connections' and pushes UWE's high employment rate, which has been achieved through their local and international connections.


