project overview
E3 were appointed to develop a site to support TONI&GUY's brand position as the market leader and underpin the group's artistic credibility. We also needed to look at ways to boost interaction with the external audiences by allowing clients to purchase the company's commercial and professional product ranges online.
In the first instance we created a preview site which was based upon the current season's look and photography, and provided basic information about TONI&GUY including a salon locator and contact information.
The main site will be launched this summer to include much more information, including a style gallery, full product information, education and training with online support as well as further information about TONI&GUY and the history of the company. Each area of the site will have its own stunning visual identity within a core brand framework that is used as the basis for the site.
The site will be further developed through a series of phases to introduce e-commerce, provide franchise sites and integrate with their third party customer loyalty scheme. So watch this space...


