project overview
A Star Wars campaign microsite (www.starwars.orange.com) has been created to promote the exclusive Star Wars content available to Orange customers. The site showcases the limited edition Nokia Star Wars box set and mobile content available through Orange World, including ringtones, wallpapers, video clips and games.
Further fun content has also been created for the microsite, including desktop buddies - unique Star Wars characters based on the Orange World characters that can be downloaded to a PC - and a Star Wars personality quiz.
In addition to the Orange group site, E3 has created a digital toolkit to enable the Orange countries across Europe to create their own campaign site using this centrally created design. The toolkit ensures consistency and gives the local markets flexibility to use the group content as well as add in content relevant to their local market promotions. The UK microsite was launched in April (www.orange.co.uk/starwars) along with the Netherlands, (www.orange.nl/starwars) and Switzerland (www.orange.ch/starwars).


