National Express Airport is Britain's largest provider and operator of scheduled coaches services to airports. They carry more than 8 million passengers each year and operate frequent, direct services to and from Heathrow, Gatwick, Stansted, Luton, Birmingham, East Midlands and Manchester airports. We were tasked with creating a microsite that provided information on all routes and online booking facilities.

The solution we developed presents National Express Airport as a premium online brand that people can truly rely on. Our aim is to shift consumer perceptions whilst tying into the above and below the line marketing activity, which will highlight the services through 2004. Ultimately the design, engine and structure should increase the current conversion rate for airport customers by enhancing their online experience and ensuring they understand how simple travelling with National Express can be.