project overview
This was in fact phase 2 of our project, with the first involving the creation of a microsite promoting Mastertaste's presence at the International Food Technology Conference in Chicago.
Developing phase 2 involved a heavy level of research into the B2B food and beverage industry. When combined with our in-depth discussions with Mastertaste, we were able to develop a site that perfectly captured their culture, approach and personality. Our client wanted to use this base to develop closer relationships with customers. So we incorporated online enquiry forms with a user friendly interface, which fed existing and potential clients genuinely useful information.
Global corporate website. Sounds grand doesn't it?


