project overview
Alongside the redesign of the website which had to coincide with the launch of their spring/summer 02 collection, French Connection also required an Investor Relations section and a series of viral email marketing campaigns to drive new users to buy on line.
We researched French Connection's user needs and aspirations to ensure the site met every expectation. Then we produced concepts that perfectly encapsulated the brand. From photography to navigation and overall feel, the site and emails were every inch on brand.


